tech
January 13, 2026
Meta-backed Hupo finds growth after pivot to AI sales coaching from mental wellness
Hupo, backed by Meta, pivoted from mental wellness to AI sales coaching for banks and insurers, and secured a $10M Series A led by DST Global
TL;DR
- Hupo, founded by Justin Kim, initially launched as a mental wellness platform named Ami.
- The company pivoted to AI-powered sales coaching for the BFSI sector, focusing on performance at scale.
- Hupo leverages AI to provide real-time coaching, addressing inconsistencies in training, feedback, and confidence.
- The startup has raised $10 million in Series A funding, led by DST Global Partners, bringing total funding to $15 million.
- Hupo serves customers in APAC and Europe, including Prudential, AXA, Manulife, HSBC, Bank of Ireland, and Grab.
- The company plans to expand into the US market in the first half of the year.
- Future plans include expanding beyond sales coaching to help large teams perform at scale with clearer insights and guidance.
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