economy

Mike Ashley promises ‘Dunkirk spirit’ as he barrels into the luxury industry

High street billionaire claims Frasers has moved on from its discounting ways as it swoops on Harvey Nichols

Mike Ashley promises ‘Dunkirk spirit’ as he barrels into the luxury industry

TL;DR

  • Frasers Group is close to acquiring the luxury department store Harvey Nichols.
  • The move signifies a strategic shift for Frasers, moving away from its discount retail model.
  • This acquisition is aimed at strengthening Frasers' presence in the premium and luxury market.