Trump, CEOs try to shed AI's toxic branding
The new SI label is part of an effort to shift the narrative.

TL;DR
- President Trump and tech leaders are advocating for the term 'Superintelligence' (SI) instead of 'Artificial Intelligence' (AI).
- The rebranding aims to counter public backlash against AI and data centers, which is seen as hindering technological development.
- Leaders from major tech companies, including Nvidia, Google, and OpenAI, signed the 'White House Accord on Super Intelligence'.
- Nvidia CEO Jensen Huang refers to data centers as 'superintelligence factories'.
- Community opposition to data centers and anxieties about job prospects are contributing to negative perceptions of AI.
- Public opinion polls show a strong preference for the term 'artificial intelligence' over 'super intelligence'.
- Trump believes the term 'artificial' makes the technology sound like a hoax, while 'superintelligence' is the opposite.