tech
March 13, 2026
Alexa+ Gets a New 'Adults Only' Personality Option That Curses but Won't Do NSFW Content
The new Sassy style can curse and roast you, but the fun ends there.
TL;DR
- Alexa+ is launching a new 'Sassy' personality option for adults.
- This personality features explicit language, wit, and a 'roasting' style of interaction.
- Users need to complete additional security checks, such as Face ID, to enable Sassy.
- The Sassy style is not available when Amazon Kids is enabled.
- It will not engage in explicit sexual content, hate speech, illegal activities, or harmful topics.
- This update is part of Amazon's effort to make Alexa+ more customizable and engaging with generative AI.
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