tech
April 7, 2026
How IBM's AI Will Power Fan Experience at the 90th Masters
The Masters digital platforms now possess IBM watsonx AI-powered capabilities, allowing fans to interact with the tournament’s history and live data
TL;DR
- IBM's watsonx AI powers new features for the 90th Masters Tournament, enhancing fan interaction with tournament history and live data.
- Masters Vault Search allows fans to search over 50 years of final-round broadcast archives using natural language prompts.
- Hole Insights uses Gen AI and caddie expertise to provide real-time scoring probabilities for every shot on the course.
- AI agents and small language models are utilized to index historical data, including stroke data and overall results.
- These AI features are accessible via the official Masters website, mobile app, and Apple Vision Pro application.
- IBM applies similar AI hybrid cloud solutions to partnerships with other sports and entertainment organizations.
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