tech

January 16, 2026

I saw the future of retail, and it’s all AI

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I saw the future of retail, and it’s all AI

TL;DR

  • Retail and tech companies are heavily investing in AI to transform the shopping experience, from online interactions to in-store behavior.
  • Google announced the Universal Commerce Protocol (UCP) to facilitate communication between retailers and AI agents for integrated shopping.
  • Companies are developing AI features like chatbots for personalized ordering, product recommendations, and even analyzing group sizes from photos.
  • New AI-focused search engine optimization strategies (AEO, GEO, GSO) are emerging as AI becomes central to discovery.
  • In-store AI technology aims to track shopper movements and engagement, hyper-personalizing offers and advertising.
  • Some companies, like Equapack, are focusing on traditional, human-centric packaging design, deliberately avoiding AI integration in their product.
  • The article questions the true benefit and consumer desire for pervasive AI in retail, contrasting it with the tangible experience of well-designed packaging.