tech
February 9, 2026
AI-generated ads dropped the ball at this year’s Super Bowl
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TL;DR
- This year's Super Bowl ads were oversaturated with generative AI, but many failed to showcase its usefulness or generate excitement.
- Brands opted for AI due to lower costs and faster production times, despite the premium price of ad spots.
- Several AI-generated ads, including those from Artlist and Svedka, were criticized for their cheap, sloppy, and uninspired quality.
- Some ads featuring de-aging technology, like Xfinity's Jurassic Park spot and Dunkin's commercial, were speculated to be AI-generated but were created using traditional visual effects.
- The heavy reliance on AI in advertising has led to a focus on 'spot the AI' speculation rather than on the products or brands themselves.
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