tech
February 13, 2026
Anthropic's Super Bowl Ads Mocking AI With Ads Helped Push Claude's App Into The Top 10
The numbers suggest that Anthropic's Super Bowl commercials, combined with Anthropic's recent release of its new Opus 4.6 model, worked to drive attention to Claude's app and its key differentiator from ChatGPT.
TL;DR
- Anthropic's Super Bowl ads have led to a significant increase in downloads for their AI chatbot, Claude.
- Claude has climbed to the 7th position in the U.S. App Store, its highest rank to date.
- U.S. downloads for Claude increased by 32% in the days following the Super Bowl ads.
- The ad-free pitch of Claude appears to resonate with users, especially as ChatGPT introduced ads to its free service.
- Claude's initial mobile app launch in May 2024 had a tepid reception compared to ChatGPT.
- Global downloads also saw gains, but U.S. growth was more pronounced.
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