tech
March 12, 2026
Bespoke AI models are the next big thing in filmmaking
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TL;DR
- Current popular AI models like Sora and Veo are not yet ideal for entertainment production.
- New AI firms are focusing on creating customizable generative models trained on specific project data.
- Netflix acquired Ben Affleck's AI startup InterPositive for potentially $600 million, aiming to integrate its bespoke AI into its business.
- InterPositive's models are trained on proprietary datasets from controlled soundstages and focus on filmmaking techniques rather than performances.
- Filmmakers can use project-specific models to generate and manipulate visual elements in post-production, such as adjusting lighting or replacing backgrounds.
- Asteria, another AI studio, offers a customizable gen AI model trained on licensed material and an operating system that analyzes scripts.
- These bespoke AI tools aim to speed up production timelines and reduce costs for studios.
- The industry is shifting towards 'IP-safe' AI models, but the benefit to human artists remains unclear.
- Skepticism is advised until companies provide more detail on how 'empowerment' translates for creatives.
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