tech
February 19, 2026
OpenAI, Reliance partner to add AI search to JioHotstar
The rollout includes two-way integration that surfaces streaming links directly inside ChatGPT.
TL;DR
- OpenAI is partnering with Reliance to add AI-powered conversational search to JioHotstar.
- The feature will enable users to search for movies, shows, and live sports using natural language prompts.
- Recommendations from JioHotstar will also be surfaced directly within ChatGPT.
- This partnership is part of OpenAI's larger 'OpenAI for India' initiative.
- The integration aims to enhance personalized AI experiences in entertainment and live sports.
- This move follows similar AI integration efforts by Netflix and Google for their platforms.
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