tech
February 10, 2026
Why the Moltbook frenzy was like Pokémon
The social network for AI bots resembled a spectator battle, with AI enthusiasts competing to make their agents look sentient.

TL;DR
- Moltbook, an online platform for interacting AI agents, was perceived by some as a look into the future of AI.
- A senior editor compared the Moltbook frenzy to the 2014 viral internet phenomenon Twitch Plays Pokémon.
- The Moltbook experiment resembled a spectator sport where enthusiasts competed to make their AI agents appear sentient.
- A truly helpful AI future requires more coordination, shared objectives, and shared memory than Moltbook demonstrated.
- The author questions how far people will push AI for entertainment.
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