tech
January 22, 2026
Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry
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TL;DR
- Adobe is developing "private, IP-safe" generative AI "omni-models" called Firefly Foundry for entertainment production.
- These models are trained exclusively on intellectual property owned by Adobe's clients, unlike internet-scraped models.
- Firefly Foundry aims to accelerate creativity while preserving ownership and creative intent.
- The models can generate assets like audio-aware videos and 3D/vector graphics that integrate with Adobe products.
- Adobe is collaborating with studios, directors, talent agencies, and educational institutions to develop and promote Firefly Foundry.
- The goal is to enable responsible AI adoption throughout the production process, from pre-visualization to final edits.