tech
February 11, 2026
Here are the brands bringing ads to ChatGPT
Posts from this topic will be added to your daily email digest and your homepage feed.
TL;DR
- OpenAI has officially launched its advertising pilot in ChatGPT.
- Brands like Target, Adobe, Williams-Sonoma, Audible, and HelloFresh will show ads.
- Advertising agencies like WPP Media, Dentsu, and Omnicom are bringing their clients' ads to the platform.
- Ads will only be visible to free users and those subscribed to the $8/month Go plan.
- OpenAI states ads will be clearly labeled and will not influence ChatGPT's responses.
- Target will use ads for product discovery based on user prompts.
- Adobe plans to advertise AI-powered tools like Acrobat Studio and Firefly.
- Audible aims to reach new audiobook listeners through the platform.
- Dentsu and Omnicom noted participation from clients in various sectors including retail, automotive, and CPG.
- Ads will be based on keywords in user prompts and designed to offer relevant experiences.
Continue reading the original article