tech
May 7, 2026
Testing Ads in ChatGPT
Ads that support free access and don’t change ChatGPT answers.
TL;DR
- OpenAI is expanding its ad pilot program for ChatGPT to the UK, Mexico, Brazil, Japan, South Korea, Canada, Australia, and New Zealand.
- Ads are intended to support broader access to ChatGPT features and fund infrastructure and ongoing investment.
- ChatGPT's answers will remain independent and unbiased, and user conversations will stay private from advertisers.
- Ads will be clearly labeled and visually separated from organic answers, with targeting based on conversation topics and past interactions.
- Advertisers will only receive aggregate information on ad performance, not user chat data.
- Ads will not be shown to users predicted to be under 18 or near sensitive topics like health or politics.
- Users have control over ads, including dismissing them, providing feedback, learning about why an ad is shown, and managing ad personalization.
- The program aims to eventually support additional ad formats and buying models for businesses.