tech
February 2, 2026
What Snowflake’s deal with OpenAI tells us about the enterprise AI race
Snowflake is the latest enterprise to sign multi-year deals with multiple AI companies in what could be a sign to come of a future trend.
TL;DR
- Snowflake signed a $200 million multi-year AI deal with OpenAI.
- This deal provides Snowflake's customers access to OpenAI models and facilitates the creation of new AI agents and products.
- Snowflake also recently entered into a similar $200 million deal with Anthropic.
- The company emphasizes its model-agnostic approach, offering customers choice among various AI providers like OpenAI, Anthropic, Google, and Meta.
- Other enterprises, such as ServiceNow, are also forming multi-year deals with multiple AI companies to provide flexibility.
- Conflicting market reports from venture capital firms make it difficult to determine which AI company has the leading enterprise adoption.
- The trend suggests enterprises will continue partnering with multiple AI companies to utilize the diverse capabilities of different large language models.
- Enterprise AI may evolve into a market with multiple successful players, with users choosing models based on specific needs, similar to ride-sharing services.