tech
February 3, 2026
Microsoft says it’s building an app store for AI content licensing
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TL;DR
- Microsoft is creating the Publisher Content Marketplace (PCM) to license content for AI models.
- PCM will allow AI companies to easily shop terms and set up deals for using online content.
- Content owners will receive usage-based reporting to help with pricing.
- Several publishers, including Vox Media and The Associated Press, are codesigning PCM with Microsoft.
- The AI boom has relied on content ingested without payment, leading to lawsuits from publishers.
- An open standard called Really Simple Licensing (RSL) also aims to ensure publisher sustainability in the AI age.
- Microsoft plans to work closely with publishing partners on the PCM pilot.
- PCM aims to pay publishers based on delivered value and provide AI builders with scalable access to licensed content.
- The marketplace will support publishers of all sizes, including independent publications.
- Microsoft is piloting PCM with partners like Yahoo and plans to expand.
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