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Ferrari diehards debate whether buying its first EV is test of loyalty

Group has banned dealers from bundling Luce sales and access to exclusive models as it seeks new clients

Ferrari diehards debate whether buying its first EV is test of loyalty

TL;DR

  • Ferrari has banned dealers from bundling Luce EV sales.
  • Access to exclusive models can no longer be bundled with Luce sales.
  • The company aims to attract new clients with this strategy.