“Streaming stops feeling infinite”: What subscribers can expect in 2026

January 2, 2026

TL;DR

Streaming subscription prices are expected to rise in 2026 due to increasing content and licensing costs.
Companies may become more creative with pricing by pushing customers toward ad-based tiers or charging more for premium features.
Streaming services are increasingly bundling subscriptions with other services, similar to cable TV.
Potential mergers, such as Warner Bros. Discovery being acquired by Netflix or Paramount, could lead to market consolidation.
Consolidation may result in less risk-taking on bold, niche content, with a focus on established franchises and live events.
The future of streaming may involve a greater emphasis on 'sticky content' and less on unique, diverse programming.

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