tech
Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required
Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime.
TL;DR
- Amazon is making its AI assistant, Alexa+, available for free on all compatible Fire TV devices in the U.S.
- The update includes features like conversational search, smart home controls, and AI-powered recommendations.
- Alexa+ will be automatically upgraded on compatible devices without requiring a separate app or subscription.
- This move aligns with an industry-wide trend of integrating AI into consumer electronics, similar to updates from Google and Roku.
- Amazon claims that users with Alexa+ are having twice as many conversations on Fire TV compared to the original Alexa.
- The AI can suggest shows based on themes, age, or popularity and can control smart home devices, like displaying Ring camera feeds.