Amazon overhauls aging devices lineup with higher-priced Alexa tablet, dumping the budget Fire
The company said the Alexa tablet's improved speed and performance, artificial intelligence features, and upgraded design warrant a higher price tag.
TL;DR
- Amazon is discontinuing its budget Fire tablet lineup and launching new, more expensive Alexa-branded tablets.
- The new Alexa tablets come in 8-inch, 11-inch, and 12-inch models, with prices ranging from $230 to $550.
- These devices feature upgraded performance, AI capabilities, and premium design elements like an aluminum backing and 'Nanomatte' display technology.
- Unlike previous Fire tablets, the new Alexa models run on Google's standard Android operating system, offering broader app compatibility.
- Amazon is enhancing its services strategy by making devices more profitable and potentially driving sales of higher-margin content and services.
- The company will continue to support existing Fire lineup devices for four years after their final shipment.