tech

April 28, 2026

Amazon launches an AI-powered audio Q&A experience on product pages

Amazon's new "Join the chat" feature lets you ask questions about products and receive AI-powered audio responses.

Amazon launches an AI-powered audio Q&A experience on product pages

TL;DR

  • Amazon launched "Join the chat," an AI-powered feature for audio Q&A on product pages.
  • The feature provides conversational audio responses from "AI-powered shopping experts" in real-time.
  • It aims to save customers time by delivering key product details without extensive scrolling.
  • Users can ask questions about features, customer feedback, and other relevant information.
  • The AI builds on previous responses to offer customized and helpful information.
  • This is part of Amazon's "Hear the highlights" experience, offering audio summaries on millions of product pages.
  • The feature is accessible via the "Hear the highlights" button in the Amazon Shopping app.
  • Customers can ask questions via text or voice, with audio continuing during browsing.

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