tech
February 9, 2026
OpenAI’s Super Bowl ad claims “You can just build things” with Codex.
As OpenAI and Anthropic feud over AI advertising, both companies are running Super Bowl ads for their AI products. After OpenAI boss Sam Altman said its ad would focus on “builders,” OpenAI debuted this ad about its AI coding agent, Codex.
TL;DR
- OpenAI and Anthropic are both running Super Bowl ads for their AI products.
- OpenAI's ad features its AI coding agent, Codex.
- The ad's theme aligns with OpenAI CEO Sam Altman's statement about focusing on 'builders'.
- The article notes that enterprise use of tools like Codex is likely a major source of revenue for OpenAI.
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