tech
February 9, 2026
ChatGPT Rolls Out Ads
OpenAI faced a backlash late last year when it tested app suggestions that looked like unwanted ads. Still, the AI company needs to generate revenue from its popular chatbot to cover the costs of developing its technology and growing the business.
TL;DR
- OpenAI is testing ads in the U.S. for Free and Go tier users.
- Ads will not influence ChatGPT's answers or access user conversations.
- The company needs ad revenue to cover development and growth costs.
- Competitor Anthropic mocked the ad strategy in Super Bowl commercials.
- OpenAI CEO Sam Altman called Anthropic's ads 'dishonest'.
- Ads will be optimized based on user helpfulness and clearly labeled.
- Advertisers will only receive aggregate data on ad performance, not user data.
- Ads will not be shown to users under 18 or near sensitive topics.
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