tech
January 28, 2026
Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp
In the coming months, Meta is going to explore a premium experience on Instagram, Facebook, and WhatsApp that gives users access to special features and more control over how they share and connect, while keeping the core experiences free.
TL;DR
- Meta is testing new subscription features for Instagram, Facebook, and WhatsApp.
- Subscriptions will offer exclusive features, increased productivity, creativity, and AI capabilities.
- The company plans to integrate Manus, an AI agent acquired for $2 billion, into its subscription plans.
- Meta will also test subscriptions for AI features like Vibes video generation.
- Instagram subscriptions may include unlimited audience lists, follower insights, and private story viewing.
- These new subscriptions are separate from Meta Verified and are designed for a broader audience.
- Meta aims to generate more revenue, learning from the success of services like Snapchat+.
- The company plans to gather user feedback during the rollout.