tech

February 12, 2026

Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR

Imagine the moment you bring a new dog or cat into your life. That mix of excitement and responsibility. Vet visits, vaccines, learning what food suits them, managing check-ups, and always wondering how to keep them healthy as they grow.

Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR

TL;DR

  • Lassie, a Stockholm-based insurtech, raised $75 million in a Series C funding round.
  • The company has surpassed $100 million in annual recurring revenue (ARR).
  • Lassie focuses on a preventive-first approach to pet care, rewarding owners for daily health tracking.
  • Its app integrates diet, activity, and preventive health tracking, with rewards and premium reductions.
  • AI and automation are used to streamline claims, with reimbursements sometimes occurring within minutes.
  • The fresh capital will fund expansion into key European territories, investment in AI, and partnerships.
  • Lassie's model reflects a shift in viewing pets as family members requiring daily care, not just occasional expenses.

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