tech
December 11, 2025
Disney invests $1 billion in OpenAI, licenses 200 characters for AI video app Sora
Three-year deal lets users create AI videos of Mickey Mouse, Darth Vader, and more.
TL;DR
- Disney invests $1 billion in OpenAI and secures a three-year licensing agreement.
- Sora users will be able to generate short videos with over 200 Disney, Marvel, Pixar, and Star Wars characters.
- The ChatGPT image generator will also gain official access to Disney intellectual property.
- Disney plans to use ChatGPT for employees and develop new Disney+ features.
- Curated fan-made Sora videos will stream on Disney+ starting in early 2026.
- The agreement excludes talent likenesses and voices, with commitments to control illegal or harmful content.
- The partnership signifies a shift from Disney's initial negative reaction to Sora's launch.
- Disney has also sent cease-and-desist letters to Google, Meta, and Character.AI regarding AI copyright infringement.
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