tech

Rainbow warned its models that AI meant fewer jobs. Then their doppelgängers appeared.

The 90-year-old retailer Rainbow told its fashion models "fewer people will be needed" due to AI. The models say their likeness fueled AI lookalikes.

Rainbow warned its models that AI meant fewer jobs. Then their doppelgängers appeared.

TL;DR

  • Rainbow, a 90-year-old retailer, informed its fashion models that AI would reduce the need for human staff.
  • Models allege their likenesses were used to create AI doppelgängers.
  • The introduction of AI in the fashion industry poses a threat to modeling jobs.