tech
March 9, 2026
Where do startups come from? Ideas and entrepreneurs, of course
At TNW, we are all about supporting and elevating startups and entrepreneurs who are doing epic stuff with tech. When Red Bull reached out to talk about their innovation competition, my first thought was what on Earth do we have in common with an energy drink company that has people jumping off cliffs and surfing really large waves?
TL;DR
- Red Bull Basement is an innovation competition for young entrepreneurs.
- The 2024 edition involved over 110,000 submissions across 39 countries.
- Local winners attended a three-day global final in Tokyo with workshops and pitching sessions.
- The global winner receives a three-week mentorship trip to San Francisco.
- Innovative ideas presented included solutions for Parkinson's disease, visual impairment, water saving, wildfire detection, student mentorship, and athlete mental training.
- The 2024 global winner was Soi Gamayon from the Philippines with his AI-powered AgriConnect startup for farmers.
- Dutch finalist Bram van Peursem developed Hubster, an AI app to help users leverage social media scrolling time for personal development.
- The competition emphasizes the drive and passion of entrepreneurs in bringing their ideas to reality.
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