tech
Google invests $75 million in A24 as DeepMind launches AI filmmaking research partnership
Google is investing $75M in A24 and launching a DeepMind research partnership to build AI filmmaking tools shaped by working directors.
TL;DR
- Google invests $75 million in A24 for an AI research partnership with DeepMind.
- The partnership aims to develop AI tools for filmmakers, with input from working directors.
- A24 filmmakers will have access to DeepMind's research infrastructure.
- Google will not access A24's existing film or TV library or content data.
- An early project involves using AI to generate storyboards for scene planning.
- The deal positions DeepMind as a preferred AI partner for filmmakers amid ongoing industry labor negotiations over AI use.