tech
January 29, 2026
Google Cloud: AI Fuels Formula E's Green Racing Goals
Formula E names Google Cloud as its Principal Artificial Intelligence Partner, demonstrating AI's potential when it comes to driving positive impact
TL;DR
- Google Cloud is the new Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship.
- The partnership aims to leverage AI for transformation on and off the track, impacting development, fan experiences, and races.
- Formula E will integrate Google's Gemini models to accelerate performance, improve operational efficiency, and drive innovation.
- Previous collaborations include setting an indoor land speed record and the Mountain Recharge project using AI to map optimal routes for energy generation.
- The partnership will enhance real-time performance optimization and strategic decision-making for the championship and broadcast audiences.
- AI will be used to improve agility and energy efficiency across Formula E's ecosystem, supporting its sustainability goals.
- Digital twins will be used for races and events to simulate and optimize site builds virtually, reducing the carbon footprint.
- An AI Strategy Agent has been adapted for live broadcasts to provide fans with real-time insights, predictions, and explanations of race dynamics.