Amazon Fire TV's New Interface is Now Rolling Out in the US

February 17, 2026

TL;DR

Amazon is rolling out a new user interface for Fire TV devices in the U.S.
The redesign focuses on content discovery and simplifies navigation.
Features include rounded corners, varied gradients, consistent typography, and increased spacing.
The number of pinned apps has increased from six to 20.
Navigation is simplified into categories like Movies, TV, Live TV, Sports, and News.
The Live TV tab centralizes live content access across streaming services.
Less frequently used features are accessible via a 'hamburger' menu.
Alexa+ is integrated for natural language queries and interaction with on-screen content.
The update initially launches on specific Fire TV models and will expand to more devices and countries this spring.
The update is also available on the new Amazon Ember Artline televisions.

Continue reading
the original article