tech

December 8, 2025

Google's AI try-on app Doppl adds a shoppable discovery feed

The tech giant says the idea behind the new feed is to display recommendations so users can discover and virtually try on items. Nearly everything in the feed is shoppable, with direct links to merchants.

Google's AI try-on app Doppl adds a shoppable discovery feed

TL;DR

  • Google's Doppl app now features a shoppable discovery feed using AI.
  • The feed recommends and allows users to virtually try on new items with direct merchant links.
  • It uses AI-generated videos and personal style analysis to suggest outfits.
  • This feature is rolling out to Doppl on iOS and Android in the U.S. for users 18+.
  • The move reflects trends in short-form video commerce and Google's competitive landscape.
  • Similar AI-generated video features are appearing in other platforms like OpenAI's Sora and Meta's Vibes.

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