tech
January 21, 2026
Instagram’s top boss is missing the point about AI on the platform
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TL;DR
- Adam Mosseri is concerned about AI's impact on authenticity on Instagram.
- He believes authentic, original content is key to standing out from AI-generated material.
- The author argues that much human-made content on Instagram is already inauthentic due to algorithmic pressures.
- Creators often produce similar content to satisfy the algorithm, which prioritizes engagement over originality.
- The author suggests that AI will likely replace this predictable, human-made content first.
- Repurposing old content and repeating jokes are examples of algorithmic plays by human creators.
- Quantity often overrides quality on platforms like Instagram, driven by the need to keep users scrolling.