tech
February 4, 2026
Tinder looks to AI to help fight 'swipe fatigue' and dating app burnout
Tinder is testing AI recommendations and insight from your Camera Roll for better matches.
TL;DR
- Tinder is launching an AI-powered feature called Chemistry to reduce "swipe fatigue."
- Chemistry uses AI to learn about users through questions and, with permission, their Camera Roll.
- The feature is currently being tested in Australia.
- Chemistry aims to provide users with fewer, more targeted match suggestions.
- Tinder is also using a facial recognition system called Face Check to decrease interactions with bad actors.
- Match plans to increase marketing spend by $50 million for Tinder, including creator campaigns on TikTok and Instagram.
- The company is redesigning discovery features to make them less repetitive and address Gen Z pain points like relevance, authenticity, and trust.
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