Tinder looks to AI to help fight 'swipe fatigue' and dating app burnout
Tinder is testing AI recommendations and insight from your Camera Roll for better matches.
TL;DR
- Tinder is launching an AI-powered feature called Chemistry to reduce "swipe fatigue."
- Chemistry uses AI to learn about users through questions and, with permission, their Camera Roll.
- The feature is currently being tested in Australia.
- Chemistry aims to provide users with fewer, more targeted match suggestions.
- Tinder is also using a facial recognition system called Face Check to decrease interactions with bad actors.
- Match plans to increase marketing spend by $50 million for Tinder, including creator campaigns on TikTok and Instagram.
- The company is redesigning discovery features to make them less repetitive and address Gen Z pain points like relevance, authenticity, and trust.