tech
February 4, 2026
Anthropic’s first Super Bowl ad dunks on ChatGPT.
“Ads are coming to AI. But not to Claude,” is a clear shot at OpenAI’s decision to bring ads to ChatGPT without mentioning it by name. There are four commercials in the campaign, with one trimmed to thirty-seconds to air during the Super Bowl at a cost of around $8 million.
TL;DR
- OpenAI is introducing advertisements to ChatGPT.
- Anthropic has stated that its AI chatbot, Claude, will remain ad-free.
- This decision contrasts with OpenAI's approach to monetizing its AI services.
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