tech
February 18, 2026
Kana emerges from stealth with $15M to build flexible AI agents for marketers
Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.
TL;DR
- Kana has launched with $15 million in seed funding, led by Mayfield.
- The startup offers AI agents for data analysis, audience targeting, campaign management, customer engagement, media planning, and optimizing AI chatbots.
- Co-founders Tom Chavez and Vivek Vaidya have a long history in marketing tech, having previously founded Rapt and Krux.
- Kana's platform uses "loosely coupled" AI agents that can be tailored and integrated into legacy marketing software.
- The agents can perform tasks such as analyzing media briefs, identifying target audiences, and optimizing campaigns autonomously.
- Kana also provides synthetic data generation to supplement third-party data for market research and targeting.
- The platform is designed to keep humans involved for approvals and customization.
- The company plans to use the funding to expand hiring and will see Mayfield managing partner Navin Chaddha join its board.
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