tech
January 20, 2026
Sony’s TV business is being taken over by TCL
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TL;DR
- Sony and TCL are forming a new joint venture for Sony's TV hardware business.
- TCL will hold a 51% stake, and Sony will hold 49% in the new venture.
- The joint venture will carry the 'Sony' and 'Bravia' branding.
- Future Sony Bravia TV models will incorporate TCL's input on development.
- The partnership aims to leverage Sony's picture/audio tech and brand with TCL's display tech and cost efficiency.
- The new company will handle global operations from product development to sales.
- Binding agreements are targeted for the end of March, with operations starting in April 2027, pending approvals.