tech
February 9, 2026
OpenAI will reportedly start testing ads in ChatGPT today
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TL;DR
- OpenAI is starting to test ads in ChatGPT.
- Ads will appear in a separate area beneath user chats and will be clearly labeled.
- OpenAI assures users that conversations will remain private from advertisers.
- The ads will be optimized based on what is most helpful to the user.
- Advertisers will not influence ChatGPT's answers.
- This comes as OpenAI also plans to launch an updated chat model and recently released a new version of its AI coding agent, Codex.
- Anthropic, a competitor, poked fun at OpenAI's move to ads in a Super Bowl commercial.
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