tech

May 6, 2026

Shadow of Colossus.

A pair of Search Engine episodes from Sruthi Pinnamaneni gets at the most physical part of the AI hype cycle: the data center. Reporting from “Data Center Alley” and Memphis, TN — home of Elon Musk’s Colossus — Pinnamaneni reveals how these massive infrastructure works get sold to communities, built by communities, and ultimately, what they will cost those communities.

Shadow of Colossus.

TL;DR

  • Sruthi Pinnamaneni's "Search Engine" episodes focus on data centers, the physical component of AI hype.
  • Reporting from "Data Center Alley" and Memphis, TN, highlights Elon Musk's Colossus data center.
  • The episodes explore how data centers are sold to communities, constructed by them, and their potential cost.
  • Kevin Nguyen is the Features Editor for this article.
  • The article mentions related topics like AI and xAI.
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