tech
January 27, 2026
Instagram, Facebook, and WhatsApp will test premium subscriptions
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TL;DR
- Meta plans to trial new premium subscriptions for Instagram, Facebook, and WhatsApp.
- These subscriptions will offer expanded AI capabilities and additional features.
- The core social media services will remain free to use.
- The new premium subscriptions are separate from the existing Meta Verified service.
- Features being tested include AI-generated video creation (Vibes) and the integration of acquired AI technology (Manus).
- Potential features for Instagram premium include unlimited audience lists and viewing Stories anonymously.
- Meta aims to monetize its AI investments by offering these premium features.
- The pricing for these upcoming subscription plans is currently unknown.