Iron Lung’s path to theaters was unique, even if the movie isn’t
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TL;DR
- Iron Lung, an indie horror film based on a video game, grossed over $20 million worldwide on a $3 million budget.
- The film stars and was executively produced by YouTube star Markiplier (Mark Fischbach), leveraging his nearly 40 million subscribers.
- Markiplier utilized his fan base to promote the film directly to theaters, bypassing traditional distribution channels.
- Despite its unique success, the movie is characterized as tense but lacking outright scares, with clunky elements from its video game origins.
- The success of Iron Lung demonstrates the power of an established online audience to disrupt traditional industries like Hollywood.