tech
Google gives publishers a new way to fight AI-driven traffic losses
Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.
TL;DR
- Google introduced a 'Preferred Sources' button for publishers to embed on their websites.
- Readers can use this button to mark certain publishers as favorites.
- This aims to increase traffic to these preferred sources across Google Search, Discover, and Google News.
- The feature is a response to AI potentially reducing website traffic for publishers.
- Users can also customize their Discover feed and audio briefings in Google News using natural language.
- Becoming a preferred source can double the likelihood of users clicking through to a publisher's site.