Reddit looks to AI search as its next big opportunity

February 6, 2026

TL;DR

Reddit views its AI-powered search engine as a major upcoming opportunity for revenue generation.
The company is merging traditional search with AI search, aiming to improve user experience and capitalize on the market.
Reddit CEO Steve Huffman highlighted the platform's unique ability to provide multiple perspectives for complex queries.
Weekly active users for search grew by 30% to 80 million, while AI-powered Reddit Answers users increased from 1 million to 15 million in Q4 2025.
Reddit is modernizing its AI answers interface with richer media and piloting dynamic agents.
The company plans to eliminate the distinction between logged-in and logged-out users by Q3 2026 to personalize the site using AI and machine learning.
Reddit's content licensing business, allowing AI model training on its data, is also experiencing growth.
Non-ad revenue, including content licensing, increased by 8% year-over-year to $36 million in Q4 and 22% to $140 million for 2025.

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