economy
Media Trends Executive: Ad Economics Report Q2 2026
Generative AI is forecast to become the fastest ad format to $100 billion as OpenAI courts marketers at Cannes Lions.
TL;DR
- The advertising landscape has dramatically shifted in the AI era.
- Brands and marketers are adopting new systems.
- Operations are happening at previously unimaginable scale.
- This adoption has upended formats and shifted priorities.
- New opportunities have been created across the entire ad-driven economy.