Inside Pinterest's efforts to replace expensive AI with open-source models
Pinterest uses a multimodal generative AI strategy to lower computing costs. Their approach includes OpenAI's and Alibaba's large language models.
TL;DR
- Pinterest uses a "model-agnostic" approach, blending proprietary, closed-source (OpenAI, Anthropic), and open-source (Alibaba) AI models.
- This strategy aims to reduce AI computing costs, with Pinterest reporting an estimated 90% cost reduction compared to relying solely on proprietary models.
- Investments in cloud infrastructure and hiring AI/ML expertise, including engineers like Matthias Zenger and Mirjam Wattenhofer, support this approach.
- New AI-enabled features include auto-collages for advertisers and a voice-enabled AI feature for user queries, both utilizing a mix of AI models.
- Pinterest plans to continue experimenting with AI models, prioritizing personalization with its own, cost-effectiveness with open-source, and performance with closed-source models.