tech
Higgsfield valued at $5.4bn as Goldman and Intel back AI video start-up
Company founded by former Snap executive Alex Mashrabov targets marketing content for businesses

TL;DR
- Higgsfield is an AI video startup.
- It was founded by Alex Mashrabov, a former Snap executive.
- The company's focus is on generating marketing content for businesses.
- Higgsfield has reached a valuation of $5.4 billion.
- Investors include Goldman and Intel.