As AI agents reshape the web, Google opens Gemini and Search to more apps
A new developer platform will let businesses bring their services to Google's AI experiences, potentially changing how consumers discover and use apps.
TL;DR
- Google introduced the Connected Apps Platform to make it easier for businesses to connect their apps to AI experiences in Search and Gemini.
- This platform allows users to securely link and interact with third-party services through AI, enabling actions like designing flyers or building playlists.
- The platform is open to any business or developer who wants to reach users via Search or Gemini by submitting their own connected apps.
- The platform is currently in beta for developers in the U.S., using AppFunctions APIs and the Google Connected Console for integration.
- Developers can track performance metrics and maintain brand identity for their integrated apps.
- Over 50 Connected Apps are already available in Gemini, with more coming to Google Search.
- This initiative could be a significant step for businesses aiming for visibility on the agentic web.