tech
How AI took the field at the World Cup
FIFA and Lenovo are testing how much AI sports can absorb.
TL;DR
- AI improved the referee's-eye-view camera angle at the World Cup by smoothing jerky footage.
- Lenovo's AI stabilization technology reduces video jitter by over 50% and smooths video by up to 70%.
- FIFA AI Pro, a generative AI assistant, gives teams access to FIFA data, video, graphics, and match metrics.
- AI-based analytics are being made available to all teams, not just those with greater resources.
- Lenovo also built an intelligent command center for FIFA's operations, acting as 'air traffic control' for event logistics.
- Lenovo views the partnership with FIFA as a 'technology integration partnership' to tell a story about its AI capabilities.
- Future applications of AI in sports may include personalized fan experiences with tailored content, statistics, camera angles, and highlights.