David Ellison says AI could be the ‘biggest creative unlock in modern history’
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TL;DR
- AI has the potential to be the biggest creative unlock in modern history, exceeding the impact of CGI.
- AI can help make budgets more digestible, allowing for more original storytelling and risk-taking.
- Paramount Skydance is developing its own AI tools to make content production easier, speed up projects, and transform workflows.
- The value of premium IP and live events will increase in an AI-driven world.
- AI is viewed as a tool for artists, not a replacement for them, with a continued premium on hand-crafted storytelling.