economy

Aldi is making a $9bn bet that it can finally crack America

After 50 years of slow US expansion the German discount grocer is upping the pace. Can it win over hard-pressed consumers?

Aldi is making a $9bn bet that it can finally crack America

TL;DR

  • Aldi is accelerating its US expansion after 50 years.
  • The German discount grocer is making a significant investment.
  • The company aims to attract hard-pressed consumers.